DEVELOPMENT DIRECTOR: SeventhSIn sought out PopLife to help them develop a promotional app for their interactive agency. My key role was to work with both development teams and assure timelines were on track while providing the best possible performance while preserving the original aesthetic vision of the designer.
CREATIVE DIRECTOR: American Express came to space150 to design the external site for their new Centurion Lounges. These lounges are an en-devour to create a cohesively branded and premium airport experience for American Express card members. Objectives were to create an informative hub for the upcoming lounges using Las Vegas as the inaugural location. Highlights would be the robust menu and drink/wine list unique to each lounge. Each lounge would also feature a head chef and sommelier. Mobile accessibility was to be a primary goal while keeping cost down by utilizing responsive design with one code base. Look and feel were to match the already underway internal site. Users have instant access to the various amenities both common and unique to each lounge through a dynamic carousel. Food and drink menus are prominently featured with rich photography and detailed descriptions for each item. The mobile experience takes advantage of the responsive code used for the site. Columns collapse to a single scroll and no space is wasted as the primary navigation is minimized. The American Express iNav is conveniently hidden until needed. Smart anchoring allows the user to quickly jump to sections within larger scrolling pages. Viewers may jump from one lounge location to another while still maintaining their relative position within the site experience. Custom maps have been designed to show the user the exact location of the lounge within the airport.
DEVELOPMENT DIRECTOR/MOTION GRAPHICS DESIGNER: Develop a site for designers EightHourDay that functionally complements a beautiful aesthetic with a fully integrated glossary, background particle engines, dynamic transitions, and random loading backdrops. This site was the featured web pick of the day on Communication arts. A full glossary has been integrated within the site to work both on its own page and within the timeline as keywords within event descriptions. Activation is intuitive and simplified by rollover sections rather than standard buttons. Rich images fill the screen with dynamic transitions and helpful information overlays within the gallery section. A timeline was also developed to give the audience a visual representation of the various periods of opera. The star field also functions as a navigation for operatic pieces relative to their time period. Three backdrops were developed to load randomly creating a fresh experience with every user’s visit. These backdrops are enhanced with random particle engines suck as dust, fairy lights and lightening. Flash video is also used with 3D generated loops for effects like smoke, light rays and flowing water.
DESIGN/UX: Contracted by Target to design a new site where Target vendors can choose samples while getting detailed product info for products and their respective brands. Users could simply drag items to the cart found at the bottom of the panel from a number of different product views. A colorful ad area was also designed for paid banners while remaining unobtrusive to the rest of the experience.
DESIGN: Target hired DesignGuys to redesign their REDcard members site. The site was to match the current look and feel of the REDcard style-guide and collateral that DesignGuys also designed, while providing a new clean interface and navigation.