CREATIVE DIRECTOR: A space150 project for American Express. The site showcases the array of benefits available for Platinum Card Members. An agile work flow was used in combination with a single code base to develop this responsive site with an aggressive timeline.
A great deal of terrific work has been done for IBM and IBM's Design Studio over the last couple of years. I'm excited to share it with you in person.
DESIGN: space150 has a branding event every 150 days. For its 28th version I was asked to help design and implement a new look and feel that would also encompass a responsive framework. First steps were working with the GCD to create flexible design elements and icons that were fun and functional while sticking to a rigid grid system for the flexibility of multi-platform fluidity. Artwork, colors and page structure were tweaked and fine tuned to ensure the best experience on any viewing platform. I also assisted on UX to problem solve for consistent hierarchy across viewing devices. I also helped design other branding collateral such as t-shirts, pins and note books to support the version launch. Version 28 set the bar for a new generation of responsive sites for space150 and also help influence future responsive site developed for clients.
CREATIVE DIRECTOR: Contacted by channels through American Express to create a new face for the France-based company Vente-Privee. This would be the initial launch of the site for the US market. Objectives were to create a new experience geared towards the flash sale consumer, while preserving the high end aesthetic and brand-centric mantra of Vente-Privee. Use of web 2.0 technologies would be implemented to heighten the senses while telling a story through one seamless experience. A simple design frames the beautiful product photography while giving the user several ways to explore the site. Navigation is dynamic and fluid enabling a seamless transition for one sale to the next. Special attention is paid to creating a space for each product vendor allowing the user to explore and familiarize themselves with each brand.
UX/DEVELOPMENT DIRECTOR: Mono came to PopLife to develop a promotional iPhone app for their agency. I was the liaison between my development team and the creative team at Mono. My duties included managing the development timeline, UX consultation, and assuring navigation/aesthetics were consistent to meet Apple's human interface standards.
DEVELOPMENT DIRECTOR: Colle+McVoy contracted PopLife to develop the backbone for a Flash based 3D game site as a promotional piece for their agency. With an incredibly aggressive timeline, we were able to have a proof of concept within 24 hours. Following the working prototype , I set up the development schedule for each game component as well as a delivery date for the shell. We even delivered a level builder to expedite the design. Several rounds of development were added to ensure gameplay was smooth and accurate while preserving the aesthetic integrity of the designers' original vision. The site was Flash site of the day on Christmas.