CREATIVE DIRECTOR: Contacted by channels through American Express to create a new face for the France-based company Vente-Privee. This would be the initial launch of the site for the US market. Objectives were to create a new experience geared towards the flash sale consumer, while preserving the high end aesthetic and brand-centric mantra of Vente-Privee. Use of web 2.0 technologies would be implemented to heighten the senses while telling a story through one seamless experience. A simple design frames the beautiful product photography while giving the user several ways to explore the site. Navigation is dynamic and fluid enabling a seamless transition for one sale to the next. Special attention is paid to creating a space for each product vendor allowing the user to explore and familiarize themselves with each brand.