Target: Power Aisle Drum Sign

DESIGN/3D MODELING: Target gave DesignGuys an opportunity to innovate their Power Aisle signage category. I explored several new directions but landed on a completely new form factor for the typical signage that faces 2-4 directions to an omni-directional piece complete with lighting and motorized rotation. The final pieces that went in-store were not motorized but simple to assemble and led the way for many more pieces to follow its form factor.

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