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Lucky Me

It’s been a long road but I can’t complain. The world of design has its highs and lows. The places, camaraderie and talent I’ve been exposed to makes me believe it’s a career comprised mostly of highs. Serioulsy, how’d a crazy kid from Florida end up in Minneapolis (A.K.A. western Sibera), watch the economy collapse first hand in Los Angeles and finally land in New York? Is there some divine design deity that dost dig me? These days I’m making stuff pretty and kicking rats.

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I have over eighteen years of experience as Creative Director, Visual Designer, UX Designer and co-owner of a small development agency. My portfolio is extensive spanning both interactive and print media from online branding for American Express, Target, Marshall Field’s and Mervyn’s to developing and designing ad campaigns and packaging solutions for Apple, RCA, and Motorola. I’ve also worked in broadcast video and film for MSNBC, Blu Dot and Directors like Martin Scorsese.

Problem solving is a passion for me. I enjoy working with teams to design successful, intuitive and rich experiences.
I am seeking an opportunity to use my expertise on both creative and technical fronts to collaborate with a great interactive group.


Design and User Experience
•Over eighteen years of design experience in mobile, web/interactive, broadcast media, and print design.
•Current with new technologies and design methodologies including agile/scrum practice, responsive/adaptive design and HTML 5/CSS 3.
•Hands-on experience with all stages of user-centered design processes from user research, conception, interaction and visual design to prototyping, QA and usability testing.
•Strong proficiency with all design applications in the Adobe Creative Cloud, Apple iWork and Office suites.
•Additional specialties in 3D modeling/animation, motion graphics/video editing software and strong traditional Illustration skills.
•Comfortable on Macintosh and Windows platforms with strong UX design knowledge in web 2.0 technologies, native iOS/Android platforms and mobile web app development.

Creative Management
•Experience managing design teams, contractors, and vendors for companies of all scales.
•Capable of building cohesive teams of interactive designers that collaborate and communicate effectively with developers, project managers and account leaders.


Creative Director- VSA Partners ; New York, NY — 2013-2016
•Assigned to IBM account as Creative Director for the IBM Design Studio.
•In 2014 relocated to Tokyo, Japan to help seed the first international branch of the IBM Design Studio. Designed new sales tools for over 4,000 IBM salespeople with more than 300% in increased app usage within the first 2 months of launching.
•Perform daily management tasks as well as quarterly evaluations and annual reviews of both peers and assigned Visual and UX Designers. Set up goals and mile stones for supporting creative career growth.
•Work closely with UX, Development and strategy teams to produce engaging digital experiences.
•Develop efficiencies with IT across all departments to streamline work-flow by proposing file management systems and production best practices.

Associate Creative Director- space150 ; Minneapolis, MN — 2011-2013
•Manage and direct creative team for a wide range of projects for American Express.
•Perform daily management tasks as well as periodical evaluations and annual reviews of both peers and assigned Designers and Copywriters. Set up goals and mile stones for supporting creatives.
•Work closely with engineering and strategy teams to produce engaging digital experiences.
•Manage and design collateral for occasional print/packaging projects or pieces for larger campaigns.
•Develop efficiencies with IT across all departments to streamline workflow by creating file management systems and production best practices.

Senior Designer/3D & Motion Graphics Creative- Mono ; Minneapolis, MN — 2010-2011
•Design and concept ads for Apple (details available upon request).
•Create 3D illustration/motion graphics and video for Apple, MSNBC, Blu Dot, Mrs. Meyer’s Clean Day and Parsons School for Design.

Creative Director- PopLife LLC ; Minneapolis, MN — 2008-present
•Facilitate transition from creative ideation to choosing the appropriate technology and platform for interactive execution/deployment on both front and back ends.
•Secondary responsibilities include day-to-day operations and project management.
•Also function as a liaison between creative and development teams in project collaborations translating technical jargon and trouble shooting potential pitfalls in the IA roadmap.

Senior Designer/UX/Technology Consultant- Design Guys Inc. ; Minneapolis, MN — 2004-2008
•Designed print collateral, packaging, product visualization, in-store signage, and commercial work for Target and Target REDcard brands.
•Film title and lower-thirds design for films such as Martin Scorsese’s “No Direction Home” (2005) and Tia Lessen/Carl Deal’s “Trouble the Water” (2008).
•Worked on a multitude of interactive sites for Target REDcard, Neenah Paper and The Frank Lloyd Wright conservancy.
•Design and UX for offline interactive including the way-finding map and meeting kiosk at the Minneapolis Library and the Frank Lloyd Wright: Willey House Restoration Tour application.

Interactive Designer- Target.com ; Minneapolis, MN— 2000-2004, 2009-2010
•Design and concept on special projects leveraging Twitter, Facebook and other social media channels.
•Category page design for Target.com, Marshall Field’s, Signals and Mervyn’s.
•Boutique site design for Liz Lange, Target Chip Ganassi Racing, The Smithsonian Institute: The Kennedy Collection and the Sony/Target Electronics MP3 Information Center.

Senior Designer- Media Beacon/Brightech Inc. ; Minneapolis, MN— 1998-2000
•Designed company identity on both online and print media. Worked with Charles S. Anderson Design to architect the first official site for the award winning French Paper Co.
•Worked with internal development team to design the interface for the now popular asset management software, MediaBeacon, used by companies such as Adobe, Apple and Showtime.

University of Minnesota, Minneapolis, MN — B.A. Fine Arts, 1997
MSCI, Minneapolis, MN — Associates 2D/3D Animation, 1999